Home business visibility

Since zoning rules probably prohibit you putting a sign on the front lawn, and your marketing needs are different than a traditional retail store, creating visibility for a home-based business is a challenge that requires creativity.

Try these marketing tools:

- Network everyday

- Ask for referrals, follow-up and follow through

- Keep your Web site fresh

- Write an electronic newsletter to send to prospects and customers via email

- Make sure your customer service is outstanding

- As with any sales professional, make "just one more call" every day to a new prospect.

- Create visibility in the minds of clients and customers who will not only do business with you, but also refer you to others. To paraphrase Aristotle, visibility must be a habit, not an act.