Improving web siteQuestion What are a few simple ways to improve my business web site?
Answer While more steps exist to simplify the user experience, review your current web site to see if these three suggestions apply:
1. Make it simple. Web users are convenience junkies, so everything they do online must be simple and save them time. Your site must provide clear and concise copy, simple navigation throughout and easy-to-find contact information on every page. 2. Be the client. Think like your visitors. Know what they're looking for and then deliver it. 3. Make is user-friendly. Your visitors won't take the time to figure out your site. Critical user information must be handy and obvious. 
Brain Trust contributor:
Author of Marketing Creative Services On-line, Self-Promotion On-line and her newest, Stop Pushing Me Around
Related Categories: Creativity, Internet Strategies And Practices, Marketing, Branding, Advertising, Selling
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