Industry stats in business planQuestion Should industry statistics be shown directly in the business plan, or in footnotes?
Answer It's certainly appropriate to refer to specific stats that you've found through research that support your market and financial assumptions. But don't clutter your presentation with unnecessary charts and graphs. Unless the visual is compelling, put the graphics and other information in the footnotes.
Brain Trust contributor:
Author of Hurdle: The Book on Business Planning
President, Palo Alto Software
Related Categories: Business Planning, Management
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