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Informative business card

How do I create an informative business card for my company? 
In as few words as possible, communicate:

- Who your company is and what you stand for.

- The benefits you provide to customers and prospects.

- Why they should care.

- What makes your company unique.

Consider putting this information on one side and the traditional contact information on the other side. 
Brain Trust contributor: Author of The Ugly Truth about Small Business Founder and CEO of
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