Letter with press releaseQuestion Should I send a letter with my press release?
Answer Absolutely. A letter shows professionalism, builds credibility, subtly explains why the press release should be published, and supplies additional material you might not be able to say your release. An editor can use that information if your press release is published.
Remember, a press release is editorial, not advertising. So, too, is the letter. 
Brain Trust contributor:
Author of How to Market a Product for Under $500! and Uncommon Marketing Techniques
Related Categories: Marketing, Branding, Advertising
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