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Maximizing profits

Question
How can I maximize profits in my small business? 
Answer
Four primary ways to maximize profits are:

1. Maximize revenues by increasing selling price and/or volume.

2. Minimize expenses by substitution, elimination and/or reduction.

3. Minimize losses by maximizing efficiency and quality.

4. Create regular and accurate financial statements (profit-and-lost statement, balance sheet and cash flow), and become an expert at reading, understanding and managing your business with them. 
Brain Trust contributor: Author of Instant Profits: Making Your Business Pay
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