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Motives for choosing women businesses

Why do corporations want to work with certified women-owned businesses? 
Their motives appear to fall into three categories.

- Increased Market Share. Corporations recognize that women purchase up to 90% of their products. Involving WBEs gives them insight into their key buyers.

- Contract Requirements. Corporations encourage their suppliers to include WBEs as second-tier suppliers, or subcontractors. Many companies and government entities require WBE subcontractors for every contract over a specific amount, typically $50,000.

- Process and Product Improvement. Corporations believe that WBEs provide them with a competitive advantage as WBE vendors enhance process improvement and provide improved product design and ideas. 
Brain Trust contributor: Author of Nine Lives: Stories of Women Business Owners Landing on Their Feet, and The Woman's Advantage
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