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Nailing major points

How can I best get the major points of my message across to my audience? 
Changing tempo can get your major points across. A steady speech pattern will lull your audience to miss the point you're trying to make.

First, set up your listeners by speeding up the tempo to carry them to an important point. Once there, slow things down to drive the point home while giving it plenty of time to resonate within the audience. 
Brain Trust contributor: Author of Voice Power
Related Categories: Communication, Negotiating, Selling
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AskJim ID: 285