Networking communicationQuestion To encourage referrals when networking, what is the most effective way to communicate what I do?
Answer Develop a way to get the following into no more than 30 seconds"
- How you serve customers - The customer benefits of your products and services - What customers and markets you're targeting - Your core competencies (what you do best) - How you stand out from your competition
Brain Trust contributor:
Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
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