Small business answers — NOW!

Networking communication

Question
To encourage referrals when networking, what is the most effective way to communicate what I do? 
Answer
Develop a way to get the following into no more than 30 seconds"

- How you serve customers

- The customer benefits of your products and services

- What customers and markets you're targeting

- Your core competencies (what you do best)

- How you stand out from your competition 
Brain Trust contributor: Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
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