Small business answers — NOW!

Networking groups

Is it best to limit the number of networking groups I belong to? 
Yes. Networking is more about farming than it is about hunting. This means you need time to cultivate quality contacts rather than quantity.

Building your business through word-of-mouth is not a contest to see who can attend the most meetings, it's about building the best relationships. Therefore, you must be selective and focus your efforts not only on attending productive meetings, but also on building bonds with the people at those meetings. 
Brain Trust contributor: Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
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