Networking reliability

The key to creating a powerful, progressive networking circle is to focus on educating your networking partners about what type of referrals you wish to receive, rather than trying to close a sale. Look at your networking partners as your sales force, not clients.

- Talk with your network members about what your “dream referral” looks like.

- Share customer profiles and case studies of current customers (anonymously, of course).

- Break your business down into its lowest common denominators and continually educate.

- Ask for specific referrals.

By educating your networking partners you’ll receive genuine, lucrative referrals, and more of them.