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Networking reliability

Question
How do I develop a reliable circle of networking partners? 
Answer
The key to creating a powerful, progressive networking circle is to focus on educating your networking partners about what type of referrals you wish to receive, rather than trying to close a sale. Look at your networking partners as your sales force, not clients.

- Talk with your network members about what your “dream referral” looks like.

- Share customer profiles and case studies of current customers (anonymously, of course).

- Break your business down into its lowest common denominators and continually educate.

- Ask for specific referrals.

By educating your networking partners you’ll receive genuine, lucrative referrals, and more of them. 
Brain Trust contributor: Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
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