Networking strategyQuestion Can I build a successful network with the strategy of treating people the way I want to be treated?
Answer It's never a bad plan to follow the golden rule. But the referral process is more complex than that.
In order to maintain and develop the referral relationship, it's crucial that you find out what's important to the other party, rather than presuming that what they're just like you. Find out what the other person wants and try to help them get it. 
Brain Trust contributor:
Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
Related Categories: Marketing, Branding, Advertising, Networking
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