No creativity

No, we are all creative in our own ways. But it's true that some are more creative than others.

Sometimes it's a matter of creative style. Some people prefer an innovative style. Like many research scientists, they're more likely to prefer to create major changes like radical new inventions.

Others prefer an adaptive style and, like many people in accounting, are more comfortable with making minor and more prosaic changes. Do you really want your company controller to use radically creative accounting? No, you want him to apply his creativity in areas of efficiency and productivity.

Thus, applying creativity must suit the individual's style - and the situation's need.