Pay-per-click adsQuestion Are pay-per-click ads on Web sites a good advertising strategy?
Answer They certainly can be. And they're one of the most innovative examples of 21st century marketing strategies.
You must learn how to build, price and have your ads display in the optimal places for your business. Regularly dedicate time and attention to it, whether it's handled by you, an employee, or a contractor. This will help reduce ad budget waste. But it still takes management and monitoring to be optimized. Otherwise, you may be paying for ad placements that aren't helping you. Search again for more on this topic, including the definition of "pay-per-click." 
Brain Trust contributor:
Author of Marketing Creative Services On-line, Self-Promotion On-line and her newest, Stop Pushing Me Around
Related Categories: Cash Managment, Internet Strategies And Practices, Marketing, Branding, Advertising, Selling, Technology
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