What is "pay-per-click" advertising?
"Pay per click" is a widely used Internet marketing strategy where you arrange for your advertisement -- and link -- to be associated with a query by a visitor on a search engine, like Google, for example.
When someone clicks on your ad, they're taken directly to your site. And you get charged for each click, regardless of whether you make a sale. But it's not about the sale. People get introduced to your site, product and/or service - and these people clearly have an interest in what you sell. It's laser marketing, not broadcasting.
The search results position you get in relationship to other advertisers is based on what you are willing to pay for any particular key word.
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