Small business answers — NOW!

Perfecting networking skills

How can I develop and improve my networking skills? 
There are three ways to bring your networking efforts into laser-sharp focus in order to make networking an even more powerful way to build your business.

1. When talking about what you do at networking groups, focus on one aspect of your business at each meeting. Remember, your goal in the networking process should be to train a sales force, not close a sale. So, each time you have an opportunity, focus on a specific product or service you offer, then train people how to refer you in this area.

2. When asking for referrals from your networking partners, be very specific about what you want. Identify specific people to whom you wish to be introduced. Personal introductions can open doors for you that would’ve otherwise remained closed.

3. Meet with each person in your networking circle one on one. Meeting away from the general networking session will deepen the relationship and dial up the focus of your networking efforts. 
Brain Trust contributor: Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of
Print this page   Bookmark this page   E-mail this page to a friend   Go back to previous page
AskJim ID: 1757