Perfecting networking skills

There are three ways to bring your networking efforts into laser-sharp focus in order to make networking an even more powerful way to build your business.

1. When talking about what you do at networking groups, focus on one aspect of your business at each meeting. Remember, your goal in the networking process should be to train a sales force, not close a sale. So, each time you have an opportunity, focus on a specific product or service you offer, then train people how to refer you in this area.

2. When asking for referrals from your networking partners, be very specific about what you want. Identify specific people to whom you wish to be introduced. Personal introductions can open doors for you that would’ve otherwise remained closed.

3. Meet with each person in your networking circle one on one. Meeting away from the general networking session will deepen the relationship and dial up the focus of your networking efforts.