Persuading bankers and investors

Convincing bankers and investors you are viable depends on how convincing the information is that you provide. When investors look at a plan, the viability of the market is critical, but it isn't enough. You also need quality of management, defensibility of the business, and competitive advantage.

When bankers look at a plan, they look at your idea. But mostly they consider your credit-worthiness and your collateral, as dictated by internal, state and federal bank regulations.

Angel, venture capitalists and other high-risk investors are more in a position to invest based on potential.