Pricing products in mailings

The most important element in pricing a product in a mailing is to test the price before you send your mailing. By testing, you will find not only at what price your product will sell the most, but also at what price you can make the maximum profit. Let the marketplace set the price.

Remember, in a direct mailing, the price of your product can be heavily influenced by the quality of your mailing, the copy, your readers' perception of the product's value, the nature of your offer, your free gift and the wealth of your audience.