Proper word choicesQuestion When talking with customers, are there words that diminish impressions of my service and committment to them?
Answer Here are two words that are red flags to our customers:
- "But." This conjunction connotes negativity. Whenever we hear it, it could mean that something good is going to turn into something bad, and can leave a customer wondering. Just leave out the "but" and directly address the issue. "We plan on meeting your deadlines. Of course, if we anticipate any delay, we'll let you know in advance in case we need to change the shipping method." - "Don't". Avoid this because it also communicates negativity. Instead of, "Why don't we meet next week?", say "Let's meet on Thursday." It's positive and specific. When speaking to clients, communicate in ways to move your agenda in a positive, forward direction. Choosing the wrong words creates speed bumps which slow the process of serving your customers.
Brain Trust contributor:
Author of Nonstop Networking
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