Public relationsQuestion What is the purpose of public relation’s job?
Answer Public relations (PR) exists to get exposure for your business or product. It typically means getting a story in some kind of media, such as newspapers, magazines, blogs or web sites, and/or making a guest appearance on radio and television talk shows.
Even though it's common for a company to hire public relations professionals to help acquire such coverage, the PR exposure itself usually happens without direct cost. 
Brain Trust contributor:
President of Mason and Geller Direct Marketing, and author of Customers for Keeps and Response!
Related Categories: Communication, Marketing, Branding, Advertising
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