Quality process ROI

Quality 'process' means you prevent or fix any defects and deficiencies during production and before delivery. Quality service includes making sure the customer is taken care of when something does go wrong.

Quality service is important because it handles deficiencies quickly, but a quality process has the goal of eliminating deficiencies.

Quality process is the best proactive because your noble efforts to fix something that breaks isn't as impressive, or as inexpensive, as delivering things that don't break in the first place.