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Reasons for business failure

What are the most common reasons home-based business fail? 
The most common reasons home-based businesses fail include:

- Not preparing - or following - a business plan
- Not doing enough- or any - market research
- Poor time management
- Unfocused activity
- Insufficient start-up capital
- Pricing too low 
Brain Trust contributor: Co-Author of The 30 Second Commute
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