Small business answers — NOW!

Referral return on investment

What is the best networking activity that will increase my business? 
One of the best ways to get a return on your networking investment is to start referring your contacts to others. Your ability to provide quality referrals to others will lead to increased referrals for you. Become a gate keeper: the person whom others come to if they need a referral for anything.

Compose a letter which lists areas in which you know very credible professionals that you’d be happy to put your clients in contact with. Send the letter out to your clients several times a year. You can send out a quick e-mail to your permission-based database, but send out a hard copy at least once a year just to stand out.

By helping other people attain what they want before you start asking them to buy your product or services, you will establish credibility.

This is a strategy that gets people not only to contact you for a referral, but also to open up a dialogue with people about what your business is all about and how you can help them. This, in turn, leads to more business with existing clients and new business with prospects. 
Brain Trust contributor: Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of
Print this page   Bookmark this page   E-mail this page to a friend   Go back to previous page
AskJim ID: 1776