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ROI elements for e-commerce servicesQuestion When considering adding a new e-commerce service, how do I evaluate it from a return-on-investment (ROI) standpoint?
Answer There are three basic things to track the ROI for any web service:
1. Cost Chain - Tells how the service saves money. 2. Value Chain - How the service increases sales or provides additional value for customers. 3. Transaction Chain - Saves money by reducing or eliminating a process or step. A defined ROI (return on investment) justification should be established when any new product or service is being proposed. 
Brain Trust contributor:
Author of The e-Commerce Question and Answer Book
Related Categories: Accounting, Finance, Taxes, Cash Managment, Customer Care, Internet Strategies And Practices, Selling, Technology, Telecommunications
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