 |
Sales promotion definitionQuestion What is a sales promotion?
Answer A sales promotion is designed to get people to take action, especially when they were not initially interested in purchasing what you're currently offering. For example: a product demonstration, free samples, contests and sweepstakes, and point-of-sale programs that promote impulse purchases.
Brain Trust contributor:
President of Mason and Geller Direct Marketing, and author of Customers for Keeps and Response!
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of AskJim.biz |
    AskJim ID: 2892
|
 |
|
|
Small business answers — NOW!
Ask your business question:
|
©Copyright 2009-2012 by Small Business Network, Inc.