Self publishing success

That depends upon your subject matter, your degree of commitment and your intentions.

If you write a how-to nonfiction book with hopes of publishing the next best-seller, then you're likely to be let down. But if your goals are to use that book to create a marketing tool to establish yourself as an expert in your field, and you follow a book promotion plan using book reviews, news releases and some direct mail advertising, you can achieve significant success. In fact, it could be a lot of fun.