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Setting service pricesQuestion What factors should be considered when determining what to charge a client for services, such as consulting?
Answer Several topics should be considered when setting client or customer prices, including:
- Your professional status in the market - The prevailing rate for your type of service in your market by comparable competition - The rates of comparable competition - Your current business backlog and cash requirements - The message you want to send with your price (value, exclusivity, etc.)
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Author of Fool-Proof Marketing: 15 Winning Methods for Selling ANY Product or Service in ANY Economy
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