Slow sales indicatorsQuestion How do I determine why sales are down?
Answer A variety of events hinder sales:
- You may not be getting as many people through the door (traffic count). Spend your time and effort on bringing more people in the store. - Your salespeople aren't getting people to actually buy your product or service (close ratio). Spend your time and efforts on training salespeople to improve their close ratio. - You're not selling your customers as much with each receipt (average sale). This could be a merchandise problem; salespeople might not be adding-on or up-selling. With this information you will be poised to have a dramatic impact.
Brain Trust contributor:
Author of I'm A Salesman, Not a Ph.D. and Munchies for Salespeople
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of AskJim.biz |
AskJim ID: 1029
|





