Understanding generational waves

Understanding the generational waves -- the differences in the sizes of each generation -- will help. Don't just learn the differences between how baby boomers or Generation Xers purchase. Look also at the differences in the numbers.

Here’s a good example: In 2006 the first cohort of baby boomers turned 60. For the next 18 years, every year more than three million Americans will turn 60. This is a huge business opportunity if you carefully study what people in their sixties do with their money, how they spend their time, and what services they will want or need.

But don’t just watch the generations; make something from them.