Use of envelope teaserQuestion Should I use envelope teaser copy with my direct mail marketing campaign?
Answer If your mailing is for a commercial offer, sent by bulk mail, and looks like it (as in NOT like a personal letter), a teaser on the envelope is probably essential.
If your mailing piece is sent first class, chances are it will be opened even without teaser copy, especially if it has just your own name and address - and no company name - in the corner. The only copy to enhance this (if you want to) is to say "FIRST CLASS MAIL" under the stamp area. Search again for other information on this topic. 
Brain Trust contributor:
Author of How to Market a Product for Under $500! and Uncommon Marketing Techniques
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