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Variable pricing for clients

Question
Is it acceptable to charge two clients differently for similar work? 
Answer
Yes. The projects for different clients may be similar, but the work required and the process invariably will not be the same. For example:

- The work may be similar but the scale may be different.

- Different clients may have very different expectations.

- Frankly, some clients will require more of your time and attention for the same work than others. Those clients must pay more. 
Brain Trust contributor: Author of Warp Speed Growth and Creating and Dominating New Markets
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