Website that connects emotionally

The issues you should consider include:

First, make your Web site ALL about your visitor, not about you. This is not easy, since most of us want to lead with our stuff.

Does your web site present an appropriate, consistent image of your company with compatible marketing and the branding?

Who comes to your web site and what do they need?

Tailor your content and expertise specifically for your web site? Offer different ways to bundle your services?

Make it easy for customers to interact with you online? Offer service to existing customers while promotions to prospects?

Track traffic reports of your web site to see what's going on with your site.