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Wholesale price definition

What is the definition of "wholesale price"? 
Wholesale price is set by a producer or manufacturer for the sale of goods to intermediaries in the supply chain who then distribute the goods ultimately to the retail sector. Wholesale prices are based on volume sales and are set low enough to allow a profit margin for those down the distribution chain up to and including the ultimate outlet.

A true wholesale price is not generally available to retail consumers, since the primary driver of this pricing logic is bulk purchase and delivery. Even so-called wholesale outlets are usually discounting retailers. 
Brain Trust contributor: Author of Instant Profits: Making Your Business Pay
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