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Win-win negotiating definition

What is the definition of "win-win negotiating strategy"? 
Win-win strategy is an approach to negotiation in which the parties structure an outcome so that all leave with a desirable result. Win-win negotiation focuses on building mutually beneficial agreements and is achieved through the process of bargaining which seeks to succeed through cooperation, collaboration and accommodating. 
Brain Trust contributor: Author of Instant Profits: Making Your Business Pay
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