With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
This insider's guide to direct marketing shows small businesses how to create and implement a marketing campaign that chances are will be ten times more effective than anything they are already doing--at a lower cost. Covers how to develop direct marketing and direct mail campaigns, advertise in mail order catalogs, reach the best markets and more. A great reference tool business owners and sales and marketing professionals.