Jim's Picks on Your Topic

According to the Shyness Institute in Palo Alto, Calif., half of all American adults consider themselves shy! If you're one of them, don't worry! There are skills and techniques you can learn which will allow you to grow out of your shell and become a friendly, assertive person. Learn these simple strategies and you will get along better with colleagues, be seen as a strong, team player, get the promotions you deserve or the clients you want and, ultimately -- and naturally -- succeed in business. You can conquer your shyness and learn to present yourself confidently in a wide variety of business situations, from speaking up at a meeting, to taking credit for a project, to asking a busy boss for a deserved raise. 

An excellent resource for all emerging and established Web designers, this book provides detailed analysis about what works and what doesn't when it comes to usability. More than 20 examples of well-known Web sites are profiled to illustrate good and bad design and functionality, outlining clear guidelines for meeting the end user's needs. The first half of the book covers key topics related to solid Web design, including: Common traits of user-friendly Web sites, Typography selections for optimum readability, Page layouts that promote quick downloading, easy scrolling and clear navigation The second half of the book is made up of detailed analyses of Web sites that have been designed or made over with usability in mind. They are grouped into six categories, according to the goals each user has: Learners, Browsers, Shoppers, Connection-seekers, Transactors and Entertainment-seekers. This book gives readers the insider information they need to design usable Web sites for any audience. 

Shows you how to boost your bottom line by developing a Web site and an online marketing plan that will increase your exposure worldwide and provide both current and prospective clients with "anytime access" to you and your work. You'll make it easy for them to find you in their moment of need and ensure that they choose you over the competition.