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This practical question-and-answer guide quickly and concisely explains how to: *Integrate e-commerce into a business strategy *Understand the technology *Identify key opportunities for a business *Devise an e-commerce implementation plan, and much more. Starting with a basic explanation of how the Internet works and what e-commerce is, Rosen goes on to consider its technology requirements, recommend ways of incorporating e-commerce into one's overall marketing strategy, identify various e-commerce services, and demonstrate how to market an e-commerce site. Now marketers, managers, salespeople, entrepreneurs, and others can find fast answers to every pressing question and nagging concern about the world of electronic commerce.