Jim's Picks on Your Topic

"54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World" is a delightful illustrated book on how to make simple choices for a more positive life style. It’s 128 pages of easy to follow, fun to read suggestions for shifting your mood from dark to light. Written by JoAnna Brandi, author of two books on Customer Care, it was illustrated by Jo Ann Goldsmith, an accomplished artist and creative director. 

Customer Loyalty is at an all time low, some even say it’s dead. Is Loyalty Dead? Absolutely not! But customer loyalty is tougher than ever to earn, and you’d better figure how to earn it before your competitor does. Building loyalty is challenging because so much of customer loyalty is emotionally based. In this 50 page handbook, JoAnna explores 21 essential elements of loyalty and gives you action steps to achieve them. 

This is a little book with a big impact, this one-idea-on-a-page book delivers insight that can be used at every level of an organization to build and sustain customer retention and loyalty. Based on the premise that the businesses that will thrive are those that recognize and nurture strong, trusting relationships, "Winning" offers a new look at the interaction between marketing and customer care. At the heart of "relationship marketing" is relationship mastery.