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Learn how to develop a complete business plan, with text, tables, and charts, in simple understandable steps. Learn how to understand business numbers. Everything you need, from profit and loss to cash flow to balance sheet and ratios, all laid out in simple terms and practical examples. Learn to Manage and Implement Your Plan. The Hurdle book includes a 53 page workbook to capture your information as you progress through your business plan. 

So you're looking to develop a marketing plan. You might be a business owner or business manager. You might be a marketing expert, beginner, or pragmatic do-it-yourself person. Either way, our goal is to help you get that plan built in a logical, orderly way and accomplish your goals.
Regardless of your background or experience, you want your marketing plan to be a useful document that describes your current situation, states your strategy, and outlines a pragmatic approach to accomplish your desired results.