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Before you write a business plan, before you start marketing, before you look for funding, you should develop the most important tool in your business arsenal: a business model. A great business model sets amazing successes apart from failures. 
Develop a Comprehensive Marketing Plan for Your Business, Service or Product 
This book shows the budding entrepreneur how to create a winning business concept and turn it into a forward-thinking business plan. 
Why put any effort into trying to sell to stubborn, obnoxious, and belligerent customers (SOBs)? In this one-of-a-kind guide, you'll discover that SOBs are made, not born, and you'll learn how to win over the customers who make most salespeople want to run away screaming. Anderson explains the seven major factors that turn normal customers into SOBs, most of which involve previous experiences with salespeople who lacked the skill, knowledge, or motivation to serve them well. Next, you'll find ten simple strategies proven to transform any SOB into a sweet and cuddly pussycat who can't wait to close the deal.  

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