Jim's Picks on Your Topic

Did you ever wonder why some people are more successful than you? Why they always seem to get better deals, more sales, bigger promotions, or just live a better life? This is especially frustrating if you feel you are better qualified, have more skills, or offer a better product. Often you may be tempted to explain away their success as simple luck or the result of being in the right place at the right time. Scratch the surface and you will discover that most of these highly accomplished people are just ordinary folks -people like you and me - who happen to possess highly refined networking skills. Successful people do not achieve their success on their own instead, they surround themselves with a well-developed, sophisticated support network. Find out what they do. How they do it. And how you can be a Master of Networking. 

Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and then shows why they are either real or fakes. For example: Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated. Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals. 

For any business person who has suffered from the "common cold call," Misner and Davis' book is the cure. The authors ease the journey by providing road maps in the form of worksheets and guides located in the Appendices. These "Tools" are keyed to the relevant chapters and lay out everything from Identifying Specific Targets to an entire Referral Marketing Plan. By Referral provides a clear, systematic approach to cultivating contacts and building your business through networking. If you're experienced but looking for ways to recommit to the joys of networking, there is plenty of motivation to be found here. They also show you how to manage your referrals and communicate with prospective clients once your network kicks in. Written in a conversational style packed with anecdotes and examples, the advice contained in this helpful book virtually guarantees you'll never have to make a cold call again 

If you seek inspiration and ideas, Masters of Success has stories of daunting hardships overcome lessons learned and unexpected success in abundance. You will eagerly page from one story to the next, finding both motivation and encouragement throughout this handsome volume. 

This fun, practical book shows how to use nine memory hooks to make you stand out from your competition. Packed with proven examples from many types of businesses and professions, it provides lots of ideas for crafting your own "7-Second Marketing" hook.