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Marketing, Branding, Advertising

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Questions in "Marketing, Branding, Advertising" Category

Can I use a photo someone else has taken for my advertisement on eBay or other online auction?
What are my obligations as an online seller regarding disclosing the condition of items to be sold?
When providing merchandise for an online auction, should I disclose every defect, problem, fault and flaw that I know about?
What is data mining?
What are electronic cookies?
What is the best way to serve customers to maximize profit and time efficiency?
Where can I find market opportunity research to help me start a business in a specific location?
Why is customer loyalty so important?
How do I get information about exporting?
What is a testimonial in business?
Why is it important to understand conversion costs in a management or manufacturing process?
Why would a business choose to maintain a trade secret instead of seeking a patent?
What is the purpose of cross-selling?
What is the definition of "demand curve"?
What is the definition of "conversion cost"?
What is the definition of "consumer goods"?
What is the definition of "customer base"?
What is the definition of a "customer"?
What is the definition of "cross-sell"?
What is the definition of "competition"?
Why would a business use a DBA designation?
What is the definition of an "adjustable-rate mortgage (ARM)"?
What type of infrastructure do I need to put in place for an affinity-based marketing plan?
How can I start offering my product to customers in other countries?
What are some effective ways to show our customers we appreciate them?
Is there a link between our corporate culture and the quality of our customer care?
What is the best way to do business in a foreign country?
What is the definition of "break-even pricing"?
Should I leave out certain elements in my business plan, such as the market analysis, which don't apply to my non-profit organization?
Can I build a successful network with the strategy of treating people the way I want to be treated?
Is it best to limit the number of networking groups I belong to?
Why do people join networking groups?
What are some good ways to develop social capital?
Are there techniques that can be used to increase the pulling power of an advertisement?
What are some effective advertising techniques for creating a print ad?
How should I contact prospects who will be attending a trade show, before the event?
What factors should be considered when determining what to charge a client for services, such as consulting?
What is the definition of "warranty"?
What is the definition of "express warranty"?
What is the definition of "after market"?
What does the term "advertising clutter" mean?
How can I avoid letting my nervousness give a bad impression, when making calls?
How long should the copy be for an ad or direct marketing piece?
How do I manage my consulting business to avoid the swings from too much business to not enough?
How can I develop an effective marketing plan?
How can I put my image-improvement plan into practice?
What are the characteristics of a good advertising offer?
What is a sales promotion?
What is a money-back guarantee?
How can I avoid difficult business customers?
How should I prepare for a first-time meeting with a prospective customer introduced by a referral from my network?
How can my organization best serve the growing numbers of women in business?
What does "sell up by selling down" mean?
Should I consider hiring a Virtual Assistant for my new small business, rather than a regular employee?
What is the primary objective of a direct marketing campaign?
Does a large firm have a greater marketing advantage over a small firm?
What is the purpose of public relation’s job?
How do I ensure that my emails won't get deleted before being read?
What does the term "deluxe edition" mean?
What is an early-bird offer?
What are some examples of direct marketing offers?
What does the term "bounce-back" mean in marketing?
What’s the best way to find customers for direct marketing?
What is a brand promise and how is it used in a small business?
Recently heard someone talking about a "brand platform." What is that and why would my small business need one?
What is online procurement?
Can a small business compete against big companies by using e-commerce?
How can my company benefit from e-commerce?
Can a warranty program benefit my small business?
How much time should I set aside for marketing my small business?
How often should I make cold calls?
Is there any kind of an outline or track to run on when conducting a sales cold call?
What are some ways that I can make good first impressions with my clients?
Networking is not easy for me. How can I become more comfortable with this?
How do I develop and explain my ideal clients to help others develop referrals for me?
What can I do to encourage my clients to refer me to others?
What are the chances of our press release being published?
What's the best way to come up with great teaser copy for your envelope?
What is the most important step in pricing products in mailings?
What is the most important element in a direct mail package?
What is the goal when writing copy for an ad?
Should I value the "pass along" distribution numbers that the magazines give me to estimate a larger circulation?
Are there any negatives to using teaser copy on the envelop of my direct mail campaign?
Should I use envelope teaser copy with my direct mail marketing campaign?
How can I estimate the break-even point for a direct mail campaign?
What is a good response rate to a direct mail campaign?
What is e-commerce?
Can Internet transactions and communications ever be secure?
What are mobile technologies?
Is it important to get feedback from customers?
What are the benefits of using an email application service provider to send my email marketing campaigns?
What’s a good open rate by recipients for an email marketing campaign?
What technology is used to determine whether an email has been opened?
As I am developing an email marketing campaign, I've found something called an "open rate." What is that?
How can I write a great subject line for my email promotions?
What does confirm opt-in mean?
How can I grow my email list that I send my email newsletter to?
What are the advantages of using permission-based email lists?
How are email newsletters used?
What is a permission-based email list?
What is email marketing?
What are some of the essentials of an effective web site?
What are the most important elements of an effective homepage?
What really works when it comes to online marketing?
How important is it to get our web site listed in online directories?
What are the simple ways to establish credibility on the web?
How can I establish business in a new market?
What are a few simple ways to improve my business web site?
How can banners and pop-ups be used most effectively?
What's the best way to increase sales quickly in my recently expanded market area?
What are the most reliable and least expensive ways to increase retail sales?
Is it okay to use email addresses I find in the CC: field of other people’s messages to promote my business?
Is there some kind of a checklist for how to prepare for a networking event?
What are the guidelines for sending email, so I'm not accused of spamming?
What should I do when a prospect chooses another vendor over my company?
How do I decide whether to exhibit my business at a trade show?
How do I choose which networking events to attend?
How often should I be attending networking events?
What can I do or say to get conversations going at a networking event?
Why is it necessary to focus on brand managment once the brand has been established?
How do I know if I am doing a good job of brand development and management?
How do you create a logo that's easily recognizable?
Is advertising important to building a brand?
What are some advertising guidelines for promoting my brand?
What's the best way to communicate my brand?
How do we stay brand focused?
Should I get an internet domain name to match my business name even if I don't have a website yet?
How do I create an informative business card for my company?
Is there a standard type of business card that I should have?
What is a definition of a logo?
What is "pay-per-click" advertising?
Should I hire a market research firm to determine if my product or service will sell?
What's the difference between creativity and being creative?
How can I maximize my marketing budget?
How is it possible to use demographic data to spot trends and know what products to sell?
What criteria should I consider for certifying my woman-owned business?
Why do corporations want to work with certified women-owned businesses?
Which organization should I use to certify my woman-owned business?
Why should I go to the trouble to certify my woman-owned business?
What can I do to increase my chances of keeping my best customers?
What's the best way to use links to other web sites?
What should I do once I complete a project for a customer?
Is it okay for a consultant to have more than one unique selling proposition (USP)?
I keep hearing people talk about social capital. What is it?
What is the strategic angle for using pay-per-click advertising?
What is intangible property, and is it different from intellectual property?
How long does trademark protection last?
Can I do my own filing to register and protect the intellectual property I've developed?
How long is copyright protection?
What does it mean to provide a "lifetime warranty"?
Why should my business have a blog?
What is the best way to make a strong impression?
What is succession planning for small business?
How do I find out if an idea for a trademark or logo is available for registration?
What is a trademark?
What is a service mark?
What is the difference between a trademark and a service mark?
What's the best way to learn salesmanship skills?
How do I determine why sales are down?
What are the most important statistics in retail sales?
What are the biggest mistakes women make in business?
How can I know that a career in sales might be right for me?
How can I successfully promote my Website?
When should I develop a marketing plan for my home-based business?
What can I do to make my home-based business more visible to prospective customers?
How can I get publicity for my home-based business?
How do I increase my credibility as a new home-based business?
How do I stretch my home business marketing dollars?
What's the best way to market my home-based business?
How do I decide what kind of business I should run from my home?
What traits might make someone more likely to be a successful home-based business owner?
How do I get PR for my home-based business?
Should I expect people to negotiate a lower price just because I am home-based?
What's the best way to price the services I deliver from my home-based business?
How can I get more business during slow periods?
Is a young business (three years old), with slow, but steady growth, a viable candidate to be franchised?
Should I get a credit report on potential clients?
How do I proceed when providing clients with customized sample work.
What do you say when the client asks for a sample before they decide to hire you?
Does it diminish a consultant's value to offer services for free?
As a new service provider, what is the formula for setting my fees?
What demographics should I include about my target market in my business plan?
How do we get large companies interested in our products?
I'm still in high school but want to start an online business. Where do I start?
At 17 years of age, am I too young to start a web designing business?
How do I develop effective pricing strategies for a small manufacturing business?
How do I start my own translation business?
How do we reorganize a family business that currently has no management structure?
How should I address my competition in a business plan?
How do I register the name of my new business?
What are the first steps to starting a new law firm?
How do I deal with negative cash projections in my business plan?
How can the Internet be used as a marketing tool?
Where can I find information about the major trends and developments within my industry?
How can I tell if I'm doing a good job with customers?
After I've received a referral by one of my customers, how long should I wait before making the first contact?
How can I make more effective networking connections?
If my business gets plenty of referrals, do I still need to sell?
What should I focus on when building a personal network?
How can I strengthen my networking connections?
What is the best networking activity that will increase my business?
Will sponsoring an event help me get more business referrals?
How can I develop and improve my networking skills?
Should I offer an incentive for people who provide me with referrals?
Shouldn't providing good customer service guarantee people will refer business to me?
How can I network with a business that is kind of different and therefore, not easy to refer?
What are good incentives to offer to people who provide me with referrals?
What do I need to know about networking trends in order to continue to be a successful networker?
To encourage referrals when networking, what is the most effective way to communicate what I do?
Are speaking engagements an effective networking tool?
How can I network effectively as a home-based business owner?
How can I put my networking circle to work for me?
How do I make the most out of opportunities to network at conferences and trade shows?
Is word-of-mouth advertising effective?
Is it possible to network effectively online?
What is the best way to contact a prospect after they've been referred to my by someone in my network?
What should be the focus of a first-time customer contact?
Is there such a thing as a bad networking style?
Do the classic networking skills work in any country, around the world?
What are the rules of thumb when networking internationally?
How should I prepare to effectively network around the world?
What should I be aware of when networking in the Asian culture?
How can I use my business card more effectively?
Are business cards important for my business?
How can I encourage employees to Network?
How do I know when networking is appropriate and when it's inappropriate?
How can I attract the highest quality of referrals possible?
What are the different levels of quality for referrals?
How can networking help me develop a word-of-mouth marketing strategy?
How do I develop a reliable circle of networking partners?
How long is a non-competition clause valid?
How can I start an online store?
How can I develop a web site that customers connect to emotionally?
Why do brands win over products?
Why is it important to think about self-branding?
How do I start to brainstorm to develop my personal brand?
What is a business' soft power?
What can I do to be more successful in a job interview?
What is the best way to get potential buyers or licensees for my inventions?
What is the definition of marketing?
How can I get a sample copy of a magazine to see if it has a good profile audience for me to market to?
How do you find all the magazines that are published for each industry?
Should I send a letter with my press release?
What is a press release and how does it work?
If a letter is so strong in direct mail, do I need a brochure?
What is the biggest mistake you can make with a direct mail campaign?
What's the most critical of all direct mail elements?
What is the most effective and inexpensive campaign in direct marketing?
How can I increase the chances of having my press release published?
Where can I buy a mailing list?
How do I network to get business referrals?
Is there a good market for a home-based medical claims and billing service?
Could being a home-based business owner hinder my networking opportunities?
What are the essential elements of an effective business proposal?
Is it okay to ask for an advance from a client at the beginning of a project?
Why am I having trouble growing my business, even though I'm working hard?
What help is available to business owners who want to sell overseas?
How do I begin the process of laying out the book I'm self-publishing?
How do I protect my intellectual property from being stolen?
What does DBA mean?
What are the first steps to estimate sales progress for my start-up?
What is the simplest way to leverage my marketing plan and business model?
How can I give my website a personal touch while building trust?
How can you backup the claims you make on your web site?
Do I need to consider the screen resolution of my target audience?
How do I respond to customers who think my prices for a service should be lower because I'm home-based?
How do I price my home-based business services?
How much money should I have to start my home-based business?
Should I get a Post Office box for my home-based business?
Should small book publishers attend book fairs?
Should self-published authors hire a PR firm to promote their book?
What's the most common mistake of first-time self-publishers?
What are my chances of succeeding as a self-publisher?
Is it wise to sell to libraries, or will that hurt sales?
How can I turn my book into a valuable resource?
Is self-publishing a new fad?
How can small businesses grow in markets where big companies dominate the media?
How does pay-per-click Internet advertising work?
How does pay-per-view Internet advertising work?
How can I find out how much it costs to advertise my business?
Why should I use creativity in business, when I'm not so creative?
Do I need to hire a consultant to help me improve profits?
Can I approach a competitor to get pricing information?
What is a franchise royalty?
Where can I purchase cost-effective inventory for a small business that sells computers and computer hardware?
What should I avoid when creating my homepage?
If I don't like networking, how can I make it easier to talk to strangers?
How can I engage others in conversation at a networking event?
How can I make a strong connection when meeting a brand new contact?
How can I gracefully get out of a conversation without appearing rude?
Are pay-per-click ads on Web sites a good advertising strategy?
Are there drawbacks to using Flash animation on a web site?
Should the content of my website be more graphics or text?
What should I bring with me when I go to a networking event?